Dr. Xia Lijuan (Bella)

Please tell us what fascinates you most about research.
I love research because I love tackling complex problems and finding solutions. I find the process of inquiry and discovery in a research challenge to be very fulfilling. The journey from posing a question to finding an answer can be a profoundly satisfying experience.

What makes research done at Bosch so special?
I chose to work for Bosch primarily because of the establishment of the Bosch Corporate Research division. This division requires researchers to possess excellent research skills and the ability to apply the latest technology to actual product functions in accordance with industry standards. I strongly agree with Bosch's vision of products which are "Invented for Life," as well as the vision of the Corporate Research Center, "We Innovate for Life." I have both strong research skills and experience in implementing products, which led me to believe that Bosch was the best match for me as an employer.

What research topics are you currently working on at Bosch?
I am leading a global portfolio focused on applied AIOT research, mainly for the Bosch residential sector. Our portfolio aims to innovate personalized digital companions to improve people’s quality of life.

What are the biggest scientific challenges in your field of research?
The biggest scientific challenge in applied IoT research is how to efficiently and effectively turn consumer needs into product features. This transformation contributes to the success of our customers and the satisfaction of consumers.

How do the results of your research become part of solutions “Invented for life”?
Our research outcomes have an excellent chance to become the next generation (or perhaps the generation-after-next) of products at Bosch (e.g. the next power tool, fridge, oven, HomeConnect, etc.). Our research team collaborates with our internal business units to understand their product pain points and consumer needs, and together we create technology solutions by applying the results of state-of-the-art research to the product roadmap.